Travellers concerned with the treatment of the natural environment are a fast-growing market according to experts in environmental tourism.
The environmentally-aware traveller represents one of the fastest growing niche markets in the tourism, travel and leisure sectors today and this discerning market is set to become one of the key income generators in global tourism over the next decade says Thomas Roth, president of US CMIGreen Community Marketing Inc. and speaker at the EMiT conference in November. “For the southern African travel industry, this global trend presents an opportunity for sustainable growth, but this will require tourism professionals to … Read the rest