The Thebe Exhibitions and Projects Group (TEPG) has introduced Atomic Junkies, an extreme sports and adrenalin fest that will take place at Johannesburg’s Coca-Cola dome from 6 to 9 April 2012.
TEPG MD Carol Weaving says Atomic Junkies will be a hype-driven event: “We strive to attract the top talent. We will present what’s ‘cool’ and reach a target audience that is ready for a new culture of sports. Traditional sport is no longer enough. Activities continually evolve as participants look for new ways to challenge themselves and perform increasingly dangerous feats.”
She says Atomic Junkies will showcase some famous names in extreme and adrenalin sports, generating renewed interest in Johannesburg’s sports tourism industry post the 2010 Fifa World Cup.
“The event will represent a funky, adventurous and exciting approach to celebrating life as a youth or a young adult in South Africa,” she adds.
The Atomic Junkies Live Adrenalin Theatre will feature some 15 international athletes and 3 000 national participants, and is expected to attract thousands of visitors to watch the high-energy car and bike stunt displays. The shows will be hosted by extreme sports participants and will showcase drifting, spinning, skateboarding, vert ramps, FMX, BMX, supercars and modified performance car stunts.
The athletes will be available for autograph signings after each show, enabling fans to meet their extreme sports idols in person.
Extreme or action adrenalin sports usually include danger, speed, heights, physical exertion, specialised gear and stunts. They include snowboarding, skydiving, bungee jumping, free climbing and base jumping.
“Extreme sports has a massive following and has developed a culture that is well-established amongst the younger generation, and with Atomic Junkies we hope to grow it even more to push adrenalin to new levels,” notes Weaving.
(Image source: kearns-utah.org)
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