SA Tourism’s innovative Touch Table wins two Loerie Awards

South African Tourism’s (SAT) Touch Table, a first in interactive travel and tourism trade communication, has won two awards at the 33rd annual Loerie Awards - a Silver Loerie in the category of ‘Internet, Mobile and Interactive Communication: Applications and Interactive Tools’ and a Loerie Craft Certificate in the category of ‘Internet, Mobile and Interactive Communication: Digital Crafts’.

The Touch Table offers eight interactive hubs, allowing eight people to use it simultaneously. Using touch screen technology, users are able to search the National Tourism Database, browse numerous leisure experiences offered in South Africa, search the destination by province, send email and digital postcards from the table; and review the larger SAT global advertising and marketing campaign and its elements in full high definition.

“We are delighted that our peers in both travel and in advertising and marketing recognise our work,” says William Price, global e-marketing manager.

“The Touch Table is a truly pioneering marketing tool, exploiting the move to digital and social media - both among global travel trade professionals and consumers. It makes it possible for us to take destination information to people in the way they are accustomed to searching for it, and in a simple format. More importantly, it provides the global travel trade with the information, resources and networking tools to effectively sell our destination,” adds Price.

The Touch Table was launched at the annual travel and tourism Indaba in Durban in May 2011.

“The technology and ease of use of the Touch Table makes a great first impression and users find it a really useful and accessible source of destination information. The beauty of a digital platform such as this is that the content is always relevant and up to date. It becomes a personal tool for users.”

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